An innovative approach to teaching cultural intelligence in personal selling

David S. Baker; Duleep Delpechitre

doi:10.63963/001c.150557

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Journal for Advancement of Marketing Ed.

Baker, D. S., & Delpechitre, D. (2016). An innovative approach to teaching cultural intelligence in personal selling. Journal for Advancement of Marketing Education, 24(2), 78–87. https://doi.org/10.63963/001c.150557

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An Innovative Approach to Teaching Cultural Intelligence in Personal Selling