P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 29, Issue 2, 2021July 01, 2021 CDT
Evaluation of a Novel Simulated Consulting Project in an Undergraduate Marketing Course
Evaluation of a Novel Simulated Consulting Project in an Undergraduate Marketing Course
Articles in Vol. 29, Issue 2, 2021
Vol. 29, Issue 2, 2021
- Positive Implications of Weekly Marketing Entrepreneur Pitch Competition AssignmentsJames Blair
- It All Adds Up: Impact of the Flipped Classroom Approach Related to Achievement, Student Satisfaction, Self-Efficacy, Anxiety, and Optimism in a Retail Math CourseAmy DorieDavid LorangerJessica Hurst
- Enhancing First-Year Course Student Experience With Virtual Team Support From Senior Marketing MajorsBrian A. Vander ScheeDemetra AndrewsTony Stovall
- Preparing for the Next Normal: How University Sales Competitions and the Development of Students’ Sales-Relevant Skills Have Changed Through COVID-19Vivien UngerUrsula Haas-KotzeggerJohannes Reiterer
- Evaluation of a Novel Simulated Consulting Project in an Undergraduate Marketing CourseMary Beth FurstRoxanne Lefkoff
Furst, M. B., & Lefkoff, R. (2021). Evaluation of a novel simulated consulting project in an undergraduate marketing course. Journal for Advancement of Marketing Education, 29(2), 42–49. https://doi.org/10.63963/001c.150606