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P-ISSN 2326-3296
E-ISSN 1537-5137
Research Article
Vol. 28, Issue 2, 2020July 01, 2020 CDT

An Exploratory Study of Vicariously Embarrassing Classroom Incidents

Scott R. Swanson,
vicarious embarrassmentCritical Incident Technique (CIT)attribution theory of motivationclassroom encounters
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.150601
Journal for Advancement of Marketing Ed.
Swanson, S. R. (2020). An exploratory study of vicariously embarrassing classroom incidents. Journal for Advancement of Marketing Education, 28(2), 25–37. https:/​/​doi.org/​10.63963/​001c.150601
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