P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 28, Issue 2, 2020January 01, 2020 CDT
The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
Lee Allison, James Blair, Jin Ho Jung, Philip J. Boutin,
Allison, L., Blair, J., Jung, J. H., & Boutin, P. J. (2020). The impact and mediating role of personal brand authenticity on the self-actualization of university graduates entering the workforce. Journal for Advancement of Marketing Education, 28(2), 3–13. https://doi.org/10.63963/001c.150600