P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 28, Issue 2, 2020July 01, 2020 CDT
The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
personal brandingpersonal brand management efficacypersonal brand concept beliefpersonal brand authenticityself-actualizationjob marketmarketing education
Articles in Vol. 28, Issue 2, 2020
Vol. 28, Issue 2, 2020
- Reflections on the 2020 MMA Marketing Innovator AwardMark B. Houston
- The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the WorkforceLee AllisonJames BlairJin Ho JungPhilip J. Boutin
- The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies: Empathy Maps as a Didactic ResourceBeatriz Feijoo FernándezAdela López Martínez
- An Exploratory Study of Vicariously Embarrassing Classroom IncidentsScott R. Swanson
Allison, L., Blair, J., Jung, J. H., & Boutin, P. J. (2020). The impact and mediating role of personal brand authenticity on the self-actualization of university graduates entering the workforce. Journal for Advancement of Marketing Education, 28(2), 3–13. https://doi.org/10.63963/001c.150600