P-ISSN 2326-3296
E-ISSN 1537-5137
Articles in Vol. 28, Issue 2, 2020
Vol. 28, Issue 2, 2020
- Reflections on the 2020 MMA Marketing Innovator AwardMark B. Houston
- The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the WorkforceLee AllisonJames BlairJin Ho JungPhilip J. Boutin
- The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies: Empathy Maps as a Didactic ResourceBeatriz Feijoo FernándezAdela López Martínez
- An Exploratory Study of Vicariously Embarrassing Classroom IncidentsScott R. Swanson
Houston, M. B. (2020). Reflections on the 2020 MMA marketing innovator award. Journal for Advancement of Marketing Education, 28(2), 1–2. https://doi.org/10.63963/001c.150598