P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 28, Issue 2, 2020July 01, 2020 CDT
The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies: Empathy Maps as a Didactic Resource
The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies: Empathy Maps as a Didactic Resource
Articles in Vol. 28, Issue 2, 2020
Vol. 28, Issue 2, 2020
- Reflections on the 2020 MMA Marketing Innovator AwardMark B. Houston
- The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the WorkforceLee AllisonJames BlairJin Ho JungPhilip J. Boutin
- The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies: Empathy Maps as a Didactic ResourceBeatriz Feijoo FernándezAdela López Martínez
- An Exploratory Study of Vicariously Embarrassing Classroom IncidentsScott R. Swanson
Fernández, B. F., & Martínez, A. L. (2020). The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource. Journal for Advancement of Marketing Education, 28(2), 14–24. https://doi.org/10.63963/001c.150599