Monographic versus multiple essay dissertations: A comparison of journal publications in the marketing discipline

William C. Martin; Mary K. Askim-Lovseth; Connie Rae Bateman

doi:10.63963/001c.150579

Journal for Advancement of Marketing Ed.

Martin, W. C., Askim-Lovseth, M. K., & Bateman, C. R. (2018). Monographic versus multiple essay dissertations: A comparison of journal publications in the marketing discipline. Journal for Advancement of Marketing Education, 26(2), 33–43. https://doi.org/10.63963/001c.150579

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Monographic Versus Multiple Essay Dissertations: A Comparison of Journal Publications in the Marketing Discipline