P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 26, Issue 2, 2018July 01, 2018 CDT
Monographic Versus Multiple Essay Dissertations: A Comparison of Journal Publications in the Marketing Discipline
Monographic Versus Multiple Essay Dissertations: A Comparison of Journal Publications in the Marketing Discipline
Articles in Vol. 26, Issue 2, 2018
Vol. 26, Issue 2, 2018
- Any Questions? Questioning Skill as a Selling Tactic for Sales StudentsAaron D. ArndtCindy B. RippéStephen B. Castleberry
- Congruence Between Course Modality and Professor Communication: A Study of Pedagogical Impact Using Sales TechniquesCindy B. RippéSuri Weisfeld-SpolterShannon CumminsYuliya Yurova
- Designing Marketing Courses Based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student OutcomesSteven W. RayburnSidney T. AndersonKaren H. Smith
- Monographic Versus Multiple Essay Dissertations: A Comparison of Journal Publications in the Marketing DisciplineWilliam C. MartinMary K. Askim-LovsethConnie Rae Bateman
- Student Perceptions of and Satisfaction With Mobile Polling Technology: An Exploratory StudyBela Florenthal
Martin, W. C., Askim-Lovseth, M. K., & Bateman, C. R. (2018). Monographic versus multiple essay dissertations: A comparison of journal publications in the marketing discipline. Journal for Advancement of Marketing Education, 26(2), 33–43. https://doi.org/10.63963/001c.150579