P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 26, Issue 2, 2018July 01, 2018 CDT
Designing Marketing Courses Based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes
Designing Marketing Courses Based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes
Articles in Vol. 26, Issue 2, 2018
Vol. 26, Issue 2, 2018
- Any Questions? Questioning Skill as a Selling Tactic for Sales StudentsAaron D. ArndtCindy B. RippéStephen B. Castleberry
- Congruence Between Course Modality and Professor Communication: A Study of Pedagogical Impact Using Sales TechniquesCindy B. RippéSuri Weisfeld-SpolterShannon CumminsYuliya Yurova
- Designing Marketing Courses Based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student OutcomesSteven W. RayburnSidney T. AndersonKaren H. Smith
- Monographic Versus Multiple Essay Dissertations: A Comparison of Journal Publications in the Marketing DisciplineWilliam C. MartinMary K. Askim-LovsethConnie Rae Bateman
- Student Perceptions of and Satisfaction With Mobile Polling Technology: An Exploratory StudyBela Florenthal
Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing marketing courses based on self-determination theory: Promoting psychological need fulfillment and improving student outcomes. Journal for Advancement of Marketing Education, 26(2), 22–32. https://doi.org/10.63963/001c.150578