P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 26, Issue 2, 2018July 01, 2018 CDT
Congruence Between Course Modality and Professor Communication: A Study of Pedagogical Impact Using Sales Techniques
Congruence Between Course Modality and Professor Communication: A Study of Pedagogical Impact Using Sales Techniques
Rippé, C. B., Weisfeld-Spolter, S., Cummins, S., & Yurova, Y. (2018). Congruence between course modality and professor communication: A study of pedagogical impact using sales techniques. Journal for Advancement of Marketing Education, 26(2), 10–21. https://doi.org/10.63963/001c.150577