P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 25, Issue 1, 2017January 01, 2017 CDT
Pictures Are Worth a Thousand Words: Utilizing Photographic Narrative Inquiry to Identify Retail Atmospherics
Pictures Are Worth a Thousand Words: Utilizing Photographic Narrative Inquiry to Identify Retail Atmospherics
Seung Hwan (Mark) Lee, Ksenia Sergueeva,
Lee, S. H. (Mark), & Sergueeva, K. (2017). Pictures are worth a thousand words: Utilizing photographic narrative inquiry to identify retail atmospherics. Journal for Advancement of Marketing Education, 25(1), 8–14. https://doi.org/10.63963/001c.150572