P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 8, Issue 1, 2006January 01, 2006 CDT
Training Students to Gather Data: The Student Perspective
Training Students to Gather Data: The Student Perspective
Penny M. Simpson, Jesus Tanguma, Laura Serviere,
Articles in Vol. 8, Issue 1, 2006
Vol. 8, Issue 1, 2006
- Marketing Scholarship: Evolving Research StandardsKarl A. BoedeckerFred W. Morgan
- An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing CoursesRuth Arleen Lesher Taylor
- Videotaped Role Play Exercises in Large Sales Management ClassesRobert E. McDonald
- A Survey of Student Attitudes Toward Distance Learning in Marketing CoursesJames P. Beaghan
- Textbook Adoption Process by Marketing ProfessorsKenneth E. ClowRobert E. StevensC. William McConkey
- Training Students to Gather Data: The Student PerspectivePenny M. SimpsonJesus TangumaLaura Serviere
- Great Marketers as Role Models: The Key Characteristics Students Can EmulateBrian T. EngellandJason E. LuegStevie Watson
- The Undergraduate Capstone Marketing Course: Objectives, Content, and PedagogyVictoria L. CrittendenWilliam F. Crittenden
Simpson, P. M., Tanguma, J., & Serviere, L. (2006). Training students to gather data: The student perspective. Journal for Advancement of Marketing Education, 8(1), 56–69. https://doi.org/10.63963/001c.150445