P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 8, Issue 1, 2006January 01, 2006 CDT
An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing Courses
An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing Courses
Ruth Arleen Lesher Taylor,
Articles in Vol. 8, Issue 1, 2006
Vol. 8, Issue 1, 2006
- Marketing Scholarship: Evolving Research StandardsKarl A. BoedeckerFred W. Morgan
- An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing CoursesRuth Arleen Lesher Taylor
- Videotaped Role Play Exercises in Large Sales Management ClassesRobert E. McDonald
- A Survey of Student Attitudes Toward Distance Learning in Marketing CoursesJames P. Beaghan
- Textbook Adoption Process by Marketing ProfessorsKenneth E. ClowRobert E. StevensC. William McConkey
- Training Students to Gather Data: The Student PerspectivePenny M. SimpsonJesus TangumaLaura Serviere
- Great Marketers as Role Models: The Key Characteristics Students Can EmulateBrian T. EngellandJason E. LuegStevie Watson
- The Undergraduate Capstone Marketing Course: Objectives, Content, and PedagogyVictoria L. CrittendenWilliam F. Crittenden
Taylor, R. A. L. (2006). An experiential model for teaching intercultural competencies: Integrating federal information resources into marketing courses. Journal for Advancement of Marketing Education, 8(1), 12–31. https://doi.org/10.63963/001c.150440