P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 8, Issue 1, 2006January 01, 2006 CDT
Textbook Adoption Process by Marketing Professors
Textbook Adoption Process by Marketing Professors
Kenneth E. Clow, Robert E. Stevens, C. William McConkey,
Articles in Vol. 8, Issue 1, 2006
Vol. 8, Issue 1, 2006
- Marketing Scholarship: Evolving Research StandardsKarl A. BoedeckerFred W. Morgan
- An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing CoursesRuth Arleen Lesher Taylor
- Videotaped Role Play Exercises in Large Sales Management ClassesRobert E. McDonald
- A Survey of Student Attitudes Toward Distance Learning in Marketing CoursesJames P. Beaghan
- Textbook Adoption Process by Marketing ProfessorsKenneth E. ClowRobert E. StevensC. William McConkey
- Training Students to Gather Data: The Student PerspectivePenny M. SimpsonJesus TangumaLaura Serviere
- Great Marketers as Role Models: The Key Characteristics Students Can EmulateBrian T. EngellandJason E. LuegStevie Watson
- The Undergraduate Capstone Marketing Course: Objectives, Content, and PedagogyVictoria L. CrittendenWilliam F. Crittenden
Clow, K. E., Stevens, R. E., & McConkey, C. W. (2006). Textbook adoption process by marketing professors. Journal for Advancement of Marketing Education, 8(1), 44–55. https://doi.org/10.63963/001c.150444