P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 8, Issue 1, 2006January 01, 2006 CDT
Marketing Scholarship: Evolving Research Standards
Marketing Scholarship: Evolving Research Standards
Karl A. Boedecker, Fred W. Morgan,
Boedecker, K. A., & Morgan, F. W. (2006). Marketing scholarship: Evolving research standards. Journal for Advancement of Marketing Education, 8(1), 1–11. https://doi.org/10.63963/001c.150442