P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 8, Issue 1, 2006January 01, 2006 CDT
Marketing Scholarship: Evolving Research Standards
Marketing Scholarship: Evolving Research Standards
Karl A. Boedecker, Fred W. Morgan,
Articles in Vol. 8, Issue 1, 2006
Vol. 8, Issue 1, 2006
- Marketing Scholarship: Evolving Research StandardsKarl A. BoedeckerFred W. Morgan
- An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing CoursesRuth Arleen Lesher Taylor
- Videotaped Role Play Exercises in Large Sales Management ClassesRobert E. McDonald
- A Survey of Student Attitudes Toward Distance Learning in Marketing CoursesJames P. Beaghan
- Textbook Adoption Process by Marketing ProfessorsKenneth E. ClowRobert E. StevensC. William McConkey
- Training Students to Gather Data: The Student PerspectivePenny M. SimpsonJesus TangumaLaura Serviere
- Great Marketers as Role Models: The Key Characteristics Students Can EmulateBrian T. EngellandJason E. LuegStevie Watson
- The Undergraduate Capstone Marketing Course: Objectives, Content, and PedagogyVictoria L. CrittendenWilliam F. Crittenden
Boedecker, K. A., & Morgan, F. W. (2006). Marketing scholarship: Evolving research standards. Journal for Advancement of Marketing Education, 8(1), 1–11. https://doi.org/10.63963/001c.150442