P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 30, Issue 1, 2022January 01, 2022 CDT
Enhancing Student Learning Through Online Secondary Data Research – Illustrated by a Case on a Global Expansion Decision Process
Enhancing Student Learning Through Online Secondary Data Research – Illustrated by a Case on a Global Expansion Decision Process
Articles in Vol. 30, Issue 1, 2022
Vol. 30, Issue 1, 2022
- The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses’ Satisfaction: A Service Learning Programme in South AfricaRodney Graeme DuffettDylan Henry Cromhout
- Best Practices for and Outcomes of Implementing Live Cases in Marketing CoursesJeff S. JohnsonShannon Cummins
- Enhancing Student Learning Through Online Secondary Data Research – Illustrated by a Case on a Global Expansion Decision ProcessSvend HollensenPernille Henry Eskerod
- Virtual Career Fairs: Best Practices and Student SatisfactionArgha SenAaron JohnsonM. Judi BillupsAmit Poddar
Hollensen, S., & Eskerod, P. H. (2022). Enhancing student learning through online secondary data research – Illustrated by a case on a global expansion decision process. Journal for Advancement of Marketing Education, 30(1), 27–39. https://doi.org/10.63963/001c.150611