P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 30, Issue 1, 2022January 01, 2022 CDT
Best Practices for and Outcomes of Implementing Live Cases in Marketing Courses
Best Practices for and Outcomes of Implementing Live Cases in Marketing Courses
Articles in Vol. 30, Issue 1, 2022
Vol. 30, Issue 1, 2022
- The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses’ Satisfaction: A Service Learning Programme in South AfricaRodney Graeme DuffettDylan Henry Cromhout
- Best Practices for and Outcomes of Implementing Live Cases in Marketing CoursesJeff S. JohnsonShannon Cummins
- Enhancing Student Learning Through Online Secondary Data Research – Illustrated by a Case on a Global Expansion Decision ProcessSvend HollensenPernille Henry Eskerod
- Virtual Career Fairs: Best Practices and Student SatisfactionArgha SenAaron JohnsonM. Judi BillupsAmit Poddar
Johnson, J. S., & Cummins, S. (2022). Best practices for and outcomes of implementing live cases in marketing courses. Journal for Advancement of Marketing Education, 30(1), 15–26. https://doi.org/10.63963/001c.150608