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P-ISSN 2326-3296
E-ISSN 1537-5137
Research Article
Vol. 30, Issue 1, 2022January 01, 2022 CDT

The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses’ Satisfaction: A Service Learning Programme in South Africa

Rodney Graeme Duffett, Ph.D., Dylan Henry Cromhout, M.A.,
marketing skillsmarketing knowledge instructionsmall businesssatisfactionservice learning programme
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.150607
Journal for Advancement of Marketing Ed.
Duffett, R. G., & Cromhout, D. H. (2022). The influence of student-imparted marketing skills and knowledge instruction on small businesses’ satisfaction: A service learning programme in South Africa. Journal for Advancement of Marketing Education, 30(1), 1–14. https:/​/​doi.org/​10.63963/​001c.150607
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