P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 26, Issue 1, 2018January 01, 2018 CDT
Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play
Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play
Michael Rodriguez, Stefanie Boyer,
Rodriguez, M., & Boyer, S. (2018). Developing tomorrow’s global sales leader: Adapting to cultural differences utilizing role play. Journal for Advancement of Marketing Education, 26(1), 31–38. https://doi.org/10.63963/001c.150570