Story-selling: Creating and sharing authentic stories that persuade

Lisa D. Spiller

doi:10.63963/001c.150566

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P-ISSN 2326-3296

E-ISSN 1537-5137

Research Article

Vol. 26, Issue 1, 2018

January 01, 2018 CDT

Story-selling: Creating and Sharing Authentic Stories That Persuade

Lisa D. Spiller,

Storytellingstory-sellingpersuasive communicationsales representativesteaching innovation

ccby-4.0

• https://doi.org/10.63963/001c.150566

Articles in Vol. 26, Issue 1, 2018

Vol. 26, Issue 1, 2018

Imagining Successful Teaching and Learning
Andrea L. DixonTyrha M. Lindsey-Warren
A Cross-Cultural Negotiation Role-Play for Sales Classes
Daniel HerlacheStefan RenkemaShannon CumminsCarol Scovotti
Story-selling: Creating and Sharing Authentic Stories That Persuade
Lisa D. Spiller
Entry-level Salesperson Selection: An Engaging Experiential Exercise for Sales Management Students
M. J. BillupsAmit Poddar
Intercollegiate Role-Play: Creating a Sense of Reality and Uncertainty in the Sales Classroom
Mark J. PelletierKaren Hood Hopkins
Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play
Michael RodriguezStefanie Boyer

Journal for Advancement of Marketing Ed.

Spiller, L. D. (2018). Story-selling: Creating and sharing authentic stories that persuade. Journal for Advancement of Marketing Education, 26(1), 11–17. https://doi.org/10.63963/001c.150566

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