P-ISSN 2326-3296
E-ISSN 1537-5137
Herlache, D., Renkema, S., Cummins, S., & Scovotti, C. (2018). A cross-cultural negotiation role-play for sales classes. Journal for Advancement of Marketing Education, 26(1), 3–7. https://doi.org/10.63963/001c.150565