P-ISSN 2326-3296
E-ISSN 1537-5137
Articles in Vol. 26, Issue 1, 2018
Vol. 26, Issue 1, 2018
- Imagining Successful Teaching and LearningAndrea L. DixonTyrha M. Lindsey-Warren
- A Cross-Cultural Negotiation Role-Play for Sales ClassesDaniel HerlacheStefan RenkemaShannon CumminsCarol Scovotti
- Story-selling: Creating and Sharing Authentic Stories That PersuadeLisa D. Spiller
- Entry-level Salesperson Selection: An Engaging Experiential Exercise for Sales Management StudentsM. J. BillupsAmit Poddar
- Intercollegiate Role-Play: Creating a Sense of Reality and Uncertainty in the Sales ClassroomMark J. PelletierKaren Hood Hopkins
- Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role PlayMichael RodriguezStefanie Boyer
Herlache, D., Renkema, S., Cummins, S., & Scovotti, C. (2018). A cross-cultural negotiation role-play for sales classes. Journal for Advancement of Marketing Education, 26(1), 3–7. https://doi.org/10.63963/001c.150565