Ensuring success for client-based projects: An advertising course case study

Jean Jaymes West

doi:10.63963/001c.150523

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Journal for Advancement of Marketing Ed.

West, J. J. (2011). Ensuring success for client-based projects: An advertising course case study. Journal for Advancement of Marketing Education, 19(1), 1–10. https://doi.org/10.63963/001c.150523

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Ensuring Success for Client-Based Projects: An Advertising Course Case Study