P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 16, Issue 1, 2010January 01, 2010 CDT
Teaching Integrated Pricing Strategy: Comcast as a Case in Point
Teaching Integrated Pricing Strategy: Comcast as a Case in Point
Brian A. Vander Schee, Timothy Aurand, Sylvia Suszek, Air Bastarrica, Chidi Asiegbu, Brian Butler,
Vander Schee, B. A., Aurand, T., Suszek, S., Bastarrica, A., Asiegbu, C., & Butler, B. (2010). Teaching integrated pricing strategy: Comcast as a case in point. Journal for Advancement of Marketing Education, 16(1), 36–42. https://doi.org/10.63963/001c.150509