P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 16, Issue 1, 2010January 01, 2010 CDT
Teaching Integrated Pricing Strategy: Comcast as a Case in Point
Teaching Integrated Pricing Strategy: Comcast as a Case in Point
Brian A. Vander Schee, Ph.D., D.B.A., Timothy W. Aurand, Sylvia Suszek, Air Bastarrica, Chidi Asiegbu, Brian Butler,
Articles in Vol. 16, Issue 1, 2010
Vol. 16, Issue 1, 2010
- Executives in Residence: A Review and AssessmentGwen AchenreinerMarc D. Hein
- An Exploratory Study of Student Learning Assessment in Marketing ProgramsBeomjoon ChoiPingsheng TongCraig A. Kelley
- Guided Teaching of Complex Marketing Processes via Implementation of Learning Control PointsJesse N. MooreMary Anne RaymondCharles R. DukeChristopher D. Hopkins
- The Marketing Research Portfolio: A Pedagogical Alternative for Improving Student PerformancePamela A. Kennett-HenselPaul J. HenselStephanie Dellande
- Teaching Integrated Pricing Strategy: Comcast as a Case in PointBrian A. Vander ScheeTimothy W. AurandSylvia SuszekAir BastarricaChidi AsiegbuBrian Butler
- Revisiting Professional Development: Reconciling the Needs and Responsibilities of Faculty, Researchers, and Administrators With the New Realities in Higher EducationJohn CherryJudy A. Wiles
- Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional UseFrank R. VeltriVish IyersJohn J. MillerRex Moody
Vander Schee, B. A., Aurand, T. W., Suszek, S., Bastarrica, A., Asiegbu, C., & Butler, B. (2010). Teaching integrated pricing strategy: Comcast as a case in point. Journal for Advancement of Marketing Education, 16(1), 36–42. https://doi.org/10.63963/001c.150509