P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 16, Issue 1, 2010January 01, 2010 CDT
Teaching Integrated Pricing Strategy: Comcast as a Case in Point
Teaching Integrated Pricing Strategy: Comcast as a Case in Point
Brian A. Vander Schee, Ph.D., D.B.A., Timothy W. Aurand, Sylvia Suszek, Air Bastarrica, Chidi Asiegbu, Brian Butler,
Vander Schee, B. A., Aurand, T. W., Suszek, S., Bastarrica, A., Asiegbu, C., & Butler, B. (2010). Teaching integrated pricing strategy: Comcast as a case in point. Journal for Advancement of Marketing Education, 16(1), 36–42. https://doi.org/10.63963/001c.150509