P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 16, Issue 1, 2010January 01, 2010 CDT
The Marketing Research Portfolio: A Pedagogical Alternative for Improving Student Performance
The Marketing Research Portfolio: A Pedagogical Alternative for Improving Student Performance
Pamela A. Kennett-Hensel, Paul J. Hensel, Stephanie Dellande,
Articles in Vol. 16, Issue 1, 2010
Vol. 16, Issue 1, 2010
- Executives in Residence: A Review and AssessmentGwen AchenreinerMarc D. Hein
- An Exploratory Study of Student Learning Assessment in Marketing ProgramsBeomjoon ChoiPingsheng TongCraig A. Kelley
- Guided Teaching of Complex Marketing Processes via Implementation of Learning Control PointsJesse N. MooreMary Anne RaymondCharles R. DukeChristopher D. Hopkins
- The Marketing Research Portfolio: A Pedagogical Alternative for Improving Student PerformancePamela A. Kennett-HenselPaul J. HenselStephanie Dellande
- Teaching Integrated Pricing Strategy: Comcast as a Case in PointBrian A. Vander ScheeTimothy W. AurandSylvia SuszekAir BastarricaChidi AsiegbuBrian Butler
- Revisiting Professional Development: Reconciling the Needs and Responsibilities of Faculty, Researchers, and Administrators With the New Realities in Higher EducationJohn CherryJudy A. Wiles
- Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional UseFrank R. VeltriVish IyersJohn J. MillerRex Moody
Kennett-Hensel, P. A., Hensel, P. J., & Dellande, S. (2010). The marketing research portfolio: A pedagogical alternative for improving student performance. Journal for Advancement of Marketing Education, 16(1), 27–35. https://doi.org/10.63963/001c.150507