P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 16, Issue 1, 2010January 01, 2010 CDT
An Exploratory Study of Student Learning Assessment in Marketing Programs
An Exploratory Study of Student Learning Assessment in Marketing Programs
Beomjoon Choi, Pingsheng Tong, Craig A. Kelley,
Choi, B., Tong, P., & Kelley, C. A. (2010). An exploratory study of student learning assessment in marketing programs. Journal for Advancement of Marketing Education, 16(1), 10–19. https://doi.org/10.63963/001c.150503