P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 14, Issue 1, 2009January 01, 2009 CDT
Picture the Numbers: A Conceptual Illustration of Linking Marginal Reasoning, Marketing Actions, and Pro Forma CVP Analysis With a Spreadsheet Picture
Picture the Numbers: A Conceptual Illustration of Linking Marginal Reasoning, Marketing Actions, and Pro Forma CVP Analysis With a Spreadsheet Picture
James H. Underwood, Robert P. Bush, Will C. Heath,
Underwood, J. H., Bush, R. P., & Heath, W. C. (2009). Picture the numbers: A conceptual illustration of linking marginal reasoning, marketing actions, and pro forma CVP analysis with a spreadsheet picture. Journal for Advancement of Marketing Education, 14(1), 13–22. https://doi.org/10.63963/001c.150489