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P-ISSN 2326-3296
E-ISSN 1537-5137
Research Article
Vol. 14, Issue 1, 2009January 01, 2009 CDT

Assessing Service-Learning Outcomes in a Principles of Marketing Course: A Team-Based vs. Individual-Based Approach

Susan D. Geringer, Andreas W. Stratemeyer, Alan Canton, William Rice,
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.150487
Journal for Advancement of Marketing Ed.
Geringer, S. D., Stratemeyer, A. W., Canton, A., & Rice, W. (2009). Assessing service-learning outcomes in a principles of marketing course: A team-based vs. individual-based approach. Journal for Advancement of Marketing Education, 14(1), 1–12. https:/​/​doi.org/​10.63963/​001c.150487
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