P-ISSN 2326-3296
E-ISSN 1537-5137
Articles in Vol. 13, Issue 1, 2008
Vol. 13, Issue 1, 2008
- Evaluating the Impact of Student Response Systems on Student PerformanceJohn P. CameyGordon T. GrayStacia Wert-Gray
- Marketing Education for SustainabilityWendy Bryce Wilhelm
- Using Parables to Teach MarketingTimothy R. Graeff
- Evaluating Experiential Learning ActivitiesMark R. YoungEve M. CaudillJ. William Murphy
- The Comparison and Testing of a Hybrid-Wiki CourseJ. Michael Weber
- Preparing the Next Generation of Sales Professionals Through Social, Experiential, and Immersive Learning ExperiencesScott A. InksRamon A. Avila
- When Two Worlds Collide: An Exploratory Study of Foreign-Born Professors’ Teaching Experiences in American Business ClassroomsHaiyan HuStacey Hills
Graeff, T. R. (2008). Using parables to teach marketing. Journal for Advancement of Marketing Education, 13(1), 21–27. https://doi.org/10.63963/001c.150473