P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 7, Issue 1, 2005January 01, 2005 CDT
Experiential Marketing Projects: Student Perceptions of Live Case and Simulation Methods
Experiential Marketing Projects: Student Perceptions of Live Case and Simulation Methods
Jill K. Maher, Shaw Hughner,
Maher, J. K., & Hughner, S. (2005). Experiential marketing projects: Student perceptions of live case and simulation methods. Journal for Advancement of Marketing Education, 7(1), 1–10. https://doi.org/10.63963/001c.150432