P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 7, Issue 1, 2005January 01, 2005 CDT
Experiential Marketing Projects: Student Perceptions of Live Case and Simulation Methods
Experiential Marketing Projects: Student Perceptions of Live Case and Simulation Methods
Jill K. Maher, Shaw Hughner,
Articles in Vol. 7, Issue 1, 2005
Vol. 7, Issue 1, 2005
- Experiential Marketing Projects: Student Perceptions of Live Case and Simulation MethodsJill K. MaherShaw Hughner
- Do Student Grades Affect Student Numeric Ratings of Marketing Professors? Applying Attribution Theory to Help Answer This QuestionJerry GotliebRon Milliman
- The Successful Preparation and Development of Future Marketing Professionals: A Recommended Methodological FrameworkSharyn Rundle-ThieleRebekah BennettSusan Dann
- Anthropological Approach to Consumer Behavior: A Marketing Educational Case of Teaching and LearningRobert Tian
- A Comparison of Professor and Student View Points Regarding Attendance and Excused AbsencesNancy K. KeithMelissa S. BurnettCharles E. PettijohnPeggy S. Gilbert
Maher, J. K., & Hughner, S. (2005). Experiential marketing projects: Student perceptions of live case and simulation methods. Journal for Advancement of Marketing Education, 7(1), 1–10. https://doi.org/10.63963/001c.150432