P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 32, Issue 2, 2024July 01, 2024 CDT
A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management Behaviors
A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management Behaviors
Articles in Vol. 32, Issue 2, 2024
Vol. 32, Issue 2, 2024
- Speaking Words of Wisdom: Introducing 15 Original Songs to Teach Principles of MarketingGregory A. RichRebecca Dingus
- Designing an Improved Elevator Pitch Competition: Some Evidence on the Role of Feedback and Internalization in Improving PerformanceGustavo SchneiderAmit Poddar
- E-Service Learning in a Digital Marketing Course: Design, Implementation, Perceived Effectiveness, Challenges and a Way ForwardMd Tarique NewazTodd Nilson
- A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management BehaviorsCarlos ValdezJorge VillegasDavid Penn
Valdez, C., Villegas, J., & Penn, D. (2024). A blueprint for marketing faculty about how to teach personal branding on LinkedIn using impression management behaviors. Journal for Advancement of Marketing Education, 32(2), 18–42. https://doi.org/10.63963/001c.155156