P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 32, Issue 2, 2024July 01, 2024 CDT
A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management Behaviors
A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management Behaviors
Marketing facultyPersonal brandingImpression managementFocus groupsLinkedInSocial networksMixed methodsBusiness profesionals
Articles in Vol. 32, Issue 2, 2024
Vol. 32, Issue 2, 2024
- Speaking Words of Wisdom: Introducing 15 Original Songs to Teach Principles of MarketingGregory A. RichRebecca Dingus
- Designing an Improved Elevator Pitch Competition: Some Evidence on the Role of Feedback and Internalization in Improving PerformanceGustavo SchneiderAmit Poddar
- E-Service Learning in a Digital Marketing Course: Design, Implementation, Perceived Effectiveness, Challenges and a Way ForwardMd Tarique NewazTodd Nilson
- A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management BehaviorsCarlos ValdezJorge VillegasDavid Penn
Valdez, C., Villegas, J., & Penn, D. (2024). A blueprint for marketing faculty about how to teach personal branding on LinkedIn using impression management behaviors. Journal for Advancement of Marketing Education, 32(2), 18–42. https://doi.org/10.63963/001c.155156