P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 32, Issue 1, 2024January 01, 2024 CDT
Putting Marketing Analytics on ICE (In-Class Exercises): Fostering Autonomy and Motivation to Build Self-Confidence and Belongingness
Putting Marketing Analytics on ICE (In-Class Exercises): Fostering Autonomy and Motivation to Build Self-Confidence and Belongingness
Articles in Vol. 32, Issue 1, 2024
Vol. 32, Issue 1, 2024
- A Qualitative Exploratory Study of Social Media Marketing Pedagogy and Contemporary Job DemandsBrittany BeckJuliann AllenBre MertzSabinah Wanjugu
- Student Engagement and Assessment in an Asynchronous Online Learning Environment: The Importance of Instructional Design With Interactive ContentMousumi BoseHeather Ulrich
- Putting Marketing Analytics on ICE (In-Class Exercises): Fostering Autonomy and Motivation to Build Self-Confidence and BelongingnessBrian A. Vander ScheeDinakar Jayarajan
- Incorporating Diversity Equity and Inclusion (DEI) Topics Into Introductory Marketing CoursesGizem AtavMert TokmanRachel Schnorr
Vander Schee, B. A., & Jayarajan, D. (2024). Putting marketing analytics on ICE (in-class exercises): Fostering autonomy and motivation to build self-confidence and belongingness. Journal for Advancement of Marketing Education, 32(1), 35–47. https://doi.org/10.63963/001c.150614