P-ISSN 2326-3296
E-ISSN 1537-5137
Articles in Vol. 28, Issue 1, 2020
Vol. 28, Issue 1, 2020
- Achieving PEAK POW: The Effects of Four PowerPoint Techniques on Student Learning and RetentionJane Lee Saber
- Understanding Student Preferences: Improving Outcomes in Computer Simulation Experiential Learning ActivitiesW. Keith StoryMariya A. Yukhymenko-LescroartGeorge D. Deitz
- Gen Z’s Conception of MarketingScott R. SwansonJ. Charlene Davis
- The Influence of Traditional and Modern Learning Spaces on Pedagogical Affect, Classroom Community, and Learning Outcomes for Marketing StudentsTheresa B. ClarkeLeigh NelsonScott R. Gallagher
Swanson, S. R., & Davis, J. C. (2020). Gen Z’s conception of marketing. Journal for Advancement of Marketing Education, 28(1), 26–35. https://doi.org/10.63963/001c.150590