P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 27, Issue 1, 2019January 01, 2019 CDT
Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation Mechanism
Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation Mechanism
Articles in Vol. 27, Issue 1, 2019
Vol. 27, Issue 1, 2019
- Exploring Sources of Marketing Knowledge for Small Business Decision MakersDonald R. BaconAbigail B. Schneider
- Gamification Using a Choose-Your-Own-Adventure Type Platform to Augment Learning and Facilitate Student Engagement in Marketing EducationJennifer Bechkoff
- Hidden Learning: Measuring Student Learning in the Marketing CapstoneChip E. MillerAndrew BryantAndrew Norman
- Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation MechanismDavid FleischmanMaria M. RacitiMeredith Lawley
Fleischman, D., Raciti, M. M., & Lawley, M. (2019). Examining international students’ expectations of third-party community engagement as a value co-creation mechanism. Journal for Advancement of Marketing Education, 27(1), 42–57. https://doi.org/10.63963/001c.150586