P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 27, Issue 1, 2019January 01, 2019 CDT
Exploring Sources of Marketing Knowledge for Small Business Decision Makers
Exploring Sources of Marketing Knowledge for Small Business Decision Makers
Articles in Vol. 27, Issue 1, 2019
Vol. 27, Issue 1, 2019
- Exploring Sources of Marketing Knowledge for Small Business Decision MakersDonald R. BaconAbigail B. Schneider
- Gamification Using a Choose-Your-Own-Adventure Type Platform to Augment Learning and Facilitate Student Engagement in Marketing EducationJennifer Bechkoff
- Hidden Learning: Measuring Student Learning in the Marketing CapstoneChip E. MillerAndrew BryantAndrew Norman
- Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation MechanismDavid FleischmanMaria M. RacitiMeredith Lawley
Bacon, D. R., & Schneider, A. B. (2019). Exploring sources of marketing knowledge for small business decision makers. Journal for Advancement of Marketing Education, 27(1), 1–12. https://doi.org/10.63963/001c.150581