P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 27, Issue 2, 2019July 01, 2019 CDT
Physical Store Development in the Era of Digitalization – Experiential Learning in Collaboration With City Center Management
Physical Store Development in the Era of Digitalization – Experiential Learning in Collaboration With City Center Management
Articles in Vol. 27, Issue 2, 2019
Vol. 27, Issue 2, 2019
- Establishing Knowledge and Cultivating Talent via Experiential Learning: The Case of the Fashion Retail LabAnna CappuccittiFrances GunnSeung Hwan (Mark) Lee
- Retail Renaissance: A Case Study of Retail Education ReimaginedDee K. KnightJudith C. ForneyLinda Mihalick
- Physical Store Development in the Era of Digitalization – Experiential Learning in Collaboration With City Center ManagementCarin RehncronaOla Thufvesson
- Redesigning an Online Store User Interface: A User-Centered Design ApproachKiseol Yang
Rehncrona, C., & Thufvesson, O. (2019). Physical store development in the era of digitalization – Experiential learning in collaboration with city center management. Journal for Advancement of Marketing Education, 27(2), 17–21. https://doi.org/10.63963/001c.150585