P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 20, Issue 1, 2012January 01, 2012 CDT
Expert-to-matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Expert-to-matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Renée J. Fontenot, Joe Schwartz, Douglas A. Goings, Judy J. Johnson,
Articles in Vol. 20, Issue 1, 2012
Vol. 20, Issue 1, 2012
- Edutainment With Videos and Its Positive Effect on Long Term MemoryErin M. SteffesPhilippe Duverger
- Expert-to-matrix: Improved Learning and Improved Outcomes in Principles of MarketingRenée J. FontenotJoe SchwartzDouglas A. GoingsJudy J. Johnson
- Should Faculty Use Social Networks to Engage With Students?Patricia NemetzKirk Damon AikenVance CooneyVincent Pascal
Fontenot, R. J., Schwartz, J., Goings, D. A., & Johnson, J. J. (2012). Expert-to-matrix: Improved learning and improved outcomes in principles of marketing. Journal for Advancement of Marketing Education, 20(1), 11–18. https://doi.org/10.63963/001c.150524