P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 15, Issue 1, 2009January 01, 2009 CDT
Student Course Perceptions: A Perceived-Ease-Of-Use – Perceived-Usefulness Framework
Student Course Perceptions: A Perceived-Ease-Of-Use – Perceived-Usefulness Framework
Somjit Barat, Rajasree K. Rajamma, Mohammad Ali Zolfagharian, Gopala Ganesh,
Articles in Vol. 15, Issue 1, 2009
Vol. 15, Issue 1, 2009
- Experimenting With Team Norms in a Marketing SimulationSandra Mottner
- A Recipe for Success: How Cross-Functional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB HappyTanja SteignerKevin R. CoulsonBhanu Balasubramnian
- An Exploratory Analysis of Sales Educational Practices and Sales Skills, Attitudes, and Behaviors in MBA Programs: The United States and the United KingdomCharles E. PettijohnLinda S. Pettijohn
- Student Course Perceptions: A Perceived-Ease-Of-Use – Perceived-Usefulness FrameworkSomjit BaratRajasree K. RajammaMohammad Ali ZolfagharianGopala Ganesh
- Deepening Multicultural Marketing Instruction: The Universal and Temporal Dimensions of Ethnic DiversityE. Vincent Carter
- Managing the Service Component in Academics: Practical Advice for ScholarsNancy D. Albers-Miller
Barat, S., Rajamma, R. K., Zolfagharian, M. A., & Ganesh, G. (2009). Student course perceptions: A perceived-ease-of-use – perceived-usefulness framework. Journal for Advancement of Marketing Education, 15(1), 35–45. https://doi.org/10.63963/001c.150515