P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 15, Issue 1, 2009January 01, 2009 CDT
A Recipe for Success: How Cross-Functional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB Happy
A Recipe for Success: How Cross-Functional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB Happy
Tanja Steigner, Kevin R. Coulson, Bhanu Balasubramnian,
Articles in Vol. 15, Issue 1, 2009
Vol. 15, Issue 1, 2009
- Experimenting With Team Norms in a Marketing SimulationSandra Mottner
- A Recipe for Success: How Cross-Functional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB HappyTanja SteignerKevin R. CoulsonBhanu Balasubramnian
- An Exploratory Analysis of Sales Educational Practices and Sales Skills, Attitudes, and Behaviors in MBA Programs: The United States and the United KingdomCharles E. PettijohnLinda S. Pettijohn
- Student Course Perceptions: A Perceived-Ease-Of-Use – Perceived-Usefulness FrameworkSomjit BaratRajasree K. RajammaMohammad Ali ZolfagharianGopala Ganesh
- Deepening Multicultural Marketing Instruction: The Universal and Temporal Dimensions of Ethnic DiversityE. Vincent Carter
- Managing the Service Component in Academics: Practical Advice for ScholarsNancy D. Albers-Miller
Steigner, T., Coulson, K. R., & Balasubramnian, B. (2009). A recipe for success: How cross-functional projects motivate MBA students, bring the university and local community closer, and keep the AACSB happy. Journal for Advancement of Marketing Education, 15(1), 14–24. https://doi.org/10.63963/001c.150512