P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 17, Issue 1, 2010January 01, 2010 CDT
Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations
Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations
Laura Serviere-Munoz,
Articles in Vol. 17, Issue 1, 2010
Vol. 17, Issue 1, 2010
- Continuous Additive Peer Review: A New System to Control Social Loafing in Group ProjectsAmit Poddar
- Ensuring Success for Client-Based Projects: An Advertising Course Case StudyJean Jaymes West
- Experiential Learning and Consumer Behavior: An Exercise in Consumer Decision MakingSusan D. Myers
- M-B Indicator and Advertising CareersBrian D. TillSrdan ZdravkovicBob Morrison
- Assessing the Effect of Randomization in a Spreadsheet-Based Active Learning Exercise for the ClassroomThomas M. HackmanMichael M. PearsonLee Mundell
- Identifying and Assessing Fundamental Competencies of Direct and Interactive MarketingDebra L. ZahayCarol ScovottiRobert M. PetersonSandy Domagalski
- Crossing All Borders in One Semester: Co-teaching, Involving Students in a Collaborative Cross-Cultural Research, and Combining Graduate and Undergraduate EducationMohammad Ali ZolfagharianA. Fuat FratEliane Munoz
- Market-based Curriculum Revision: A Suggested Process for Curriculum MaintenanceRobert D. O’KeefeLawrence O. Hamer
- Motivations to Volunteer and Benefits From Service Learning: An Exploration of Marketing StudentsDavid J. Burns
- The Moderating Effect of Coping on Student Satisfaction With a Short Study Abroad ProgramDonna J. HillRajesh Iyer
- Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications CourseIryna Pentina
- Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales PresentationsLaura Serviere-Munoz
Serviere-Munoz, L. (2010). Epigrammatic sales scenarios and evaluations: Incorporating the experiential learning approach to research, development, and grading of sales presentations. Journal for Advancement of Marketing Education, 17(1), 112–117. https://doi.org/10.63963/001c.150504