P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 17, Issue 1, 2010January 01, 2010 CDT
Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
Debra L. Zahay, Carol Scovotti, Robert M. Peterson, Sandy Domagalski,
Zahay, D. L., Scovotti, C., Peterson, R. M., & Domagalski, S. (2010). Identifying and assessing fundamental competencies of direct and interactive marketing. Journal for Advancement of Marketing Education, 17(1), 52–62. https://doi.org/10.63963/001c.150499