P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 17, Issue 1, 2010January 01, 2010 CDT
Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
Debra L. Zahay, Carol Scovotti, Robert M. Peterson, Sandy Domagalski,
Articles in Vol. 17, Issue 1, 2010
Vol. 17, Issue 1, 2010
- Continuous Additive Peer Review: A New System to Control Social Loafing in Group ProjectsAmit Poddar
- Ensuring Success for Client-Based Projects: An Advertising Course Case StudyJean Jaymes West
- Experiential Learning and Consumer Behavior: An Exercise in Consumer Decision MakingSusan D. Myers
- M-B Indicator and Advertising CareersBrian D. TillSrdan ZdravkovicBob Morrison
- Assessing the Effect of Randomization in a Spreadsheet-Based Active Learning Exercise for the ClassroomThomas M. HackmanMichael M. PearsonLee Mundell
- Identifying and Assessing Fundamental Competencies of Direct and Interactive MarketingDebra L. ZahayCarol ScovottiRobert M. PetersonSandy Domagalski
- Crossing All Borders in One Semester: Co-teaching, Involving Students in a Collaborative Cross-Cultural Research, and Combining Graduate and Undergraduate EducationMohammad Ali ZolfagharianA. Fuat FratEliane Munoz
- Market-based Curriculum Revision: A Suggested Process for Curriculum MaintenanceRobert D. O’KeefeLawrence O. Hamer
- Motivations to Volunteer and Benefits From Service Learning: An Exploration of Marketing StudentsDavid J. Burns
- The Moderating Effect of Coping on Student Satisfaction With a Short Study Abroad ProgramDonna J. HillRajesh Iyer
- Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications CourseIryna Pentina
- Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales PresentationsLaura Serviere-Munoz
Zahay, D. L., Scovotti, C., Peterson, R. M., & Domagalski, S. (2010). Identifying and assessing fundamental competencies of direct and interactive marketing. Journal for Advancement of Marketing Education, 17(1), 52–62. https://doi.org/10.63963/001c.150499