P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 12, Issue 1, 2008January 01, 2008 CDT
A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
Douglas J. Lincoln, Nancy T. Frontczak,
Articles in Vol. 12, Issue 1, 2008
Vol. 12, Issue 1, 2008
- Using the Most Effective Teaching Methods: A Comparison of Marketing and Management ClassroomsGregory S. BlackSue Stewart Wingfield
- Understanding the Priorities of Marketing Education Stakeholders: A Critical Examination of How Well We Practice What We TeachBradley W. BrooksDavid V. RuddMichael A. Tarabek
- Benchmarking Publishing Activity of U.S. Colleges and Universities Across the Leading Journals: A Grouped EvaluationMichael Jay PolonskyJohn D. MittelstaedtJesse N. Moore
- Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) ApproachVishag BadrinarayananSreedhar Madhavaram
- Using the Six Principles of Influence to Increase Student Involvement in Professional Organizations: A Relationship Marketing ApproachW. Randy ClarkKatie J. Kemp
- A Practical and Effective Marketing Plan Assignment for Principles of Marketing StudentsDouglas J. LincolnNancy T. Frontczak
- Experiential Learning: Impact of Two Instructional Methods on Student – Instructor Interaction, Student Critical Thinking, and Student Course EvaluationsRobert Wheeler
- Methods for Improving the Interpretative Value of Student Evaluations of TeachingRobert D. O’KeefeLawrence O. HamerPhilip R. Kemp
Lincoln, D. J., & Frontczak, N. T. (2008). A practical and effective marketing plan assignment for principles of marketing students. Journal for Advancement of Marketing Education, 12(1), 52–62. https://doi.org/10.63963/001c.150471