P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 12, Issue 1, 2008January 01, 2008 CDT
A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
Douglas J. Lincoln, Nancy T. Frontczak,
Lincoln, D. J., & Frontczak, N. T. (2008). A practical and effective marketing plan assignment for principles of marketing students. Journal for Advancement of Marketing Education, 12(1), 52–62. https://doi.org/10.63963/001c.150471