P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 11, Issue 1, 2007January 01, 2007 CDT
Integrating Concepts Across Marketing Courses via Experiential Learning
Integrating Concepts Across Marketing Courses via Experiential Learning
Douglas J. Ayers, Robert L. Underwood,
Articles in Vol. 11, Issue 1, 2007
Vol. 11, Issue 1, 2007
- E-venture: Setting Up Shop Online: Creating a Student E-Business Pre-Incubator ExperienceJeffrey C. DiltsWilliam J. HauserDale LewisonMichael LeHere
- Recreating the Principles of Marketing Group Project: A Case Study in Service LearningJoe SchwartzRenée J. Fontenot
- What Are Students’ Perceptions of Personal Selling as a Career?John E. SpillanJeffrey W. TottenChristopher Ziemnowicz
- Teaching Professional Selling: A Relationship Building ProcessPhilip R. TylerNeil Hair
- Subculture: A Bargain Concept in Marketing EducationShaheen BornaJames M. StearnsDheeraj Sharma
- Bridging the Chasm Between the Academic and Corporate Environment: The Impact of Covey’s 8th Habit on Undergraduate Students in a Contemporary Issues Marketing ClassDebra A. Haley
- Proactive Inhibition to Learning Marketing: An Assessment and a RemedyMary L. JoyceRoy D. Adler
- Integrating Concepts Across Marketing Courses via Experiential LearningDouglas J. AyersRobert L. Underwood
Ayers, D. J., & Underwood, R. L. (2007). Integrating concepts across marketing courses via experiential learning. Journal for Advancement of Marketing Education, 11(1), 63–68. https://doi.org/10.63963/001c.150461