P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 11, Issue 1, 2007January 01, 2007 CDT
Subculture: A Bargain Concept in Marketing Education
Subculture: A Bargain Concept in Marketing Education
Shaheen Borna, James M. Stearns, Dheeraj Sharma,
Articles in Vol. 11, Issue 1, 2007
Vol. 11, Issue 1, 2007
- E-venture: Setting Up Shop Online: Creating a Student E-Business Pre-Incubator ExperienceJeffrey C. DiltsWilliam J. HauserDale LewisonMichael LeHere
- Recreating the Principles of Marketing Group Project: A Case Study in Service LearningJoe SchwartzRenée J. Fontenot
- What Are Students’ Perceptions of Personal Selling as a Career?John E. SpillanJeffrey W. TottenChristopher Ziemnowicz
- Teaching Professional Selling: A Relationship Building ProcessPhilip R. TylerNeil Hair
- Subculture: A Bargain Concept in Marketing EducationShaheen BornaJames M. StearnsDheeraj Sharma
- Bridging the Chasm Between the Academic and Corporate Environment: The Impact of Covey’s 8th Habit on Undergraduate Students in a Contemporary Issues Marketing ClassDebra A. Haley
- Proactive Inhibition to Learning Marketing: An Assessment and a RemedyMary L. JoyceRoy D. Adler
- Integrating Concepts Across Marketing Courses via Experiential LearningDouglas J. AyersRobert L. Underwood
Borna, S., Stearns, J. M., & Sharma, D. (2007). Subculture: A bargain concept in marketing education. Journal for Advancement of Marketing Education, 11(1), 35–43. https://doi.org/10.63963/001c.150458