P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 5, Issue 1, 2004January 01, 2004 CDT
Creative Benchmarking in Marketing Education: Comparing Best Practices Among Divergent Universities
Creative Benchmarking in Marketing Education: Comparing Best Practices Among Divergent Universities
Heikki Karjaluoto, Soili Niinikoski, Asko Karjalainen, Kimmo Kuortti,
Karjaluoto, H., Niinikoski, S., Karjalainen, A., & Kuortti, K. (2004). Creative benchmarking in marketing education: Comparing best practices among divergent universities. Journal for Advancement of Marketing Education, 5(1), 27–36. https://doi.org/10.63963/001c.150422