P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 2, Issue 1, 2002January 01, 2002 CDT
A Name Recognition Study of Marketing Academics: Contrasting Journal Publication and Textbook Authorship
A Name Recognition Study of Marketing Academics: Contrasting Journal Publication and Textbook Authorship
David L. Kurtz, Jennifer Christie, Scott Smith,
Kurtz, D. L., Christie, J., & Smith, S. (2002). A name recognition study of marketing academics: Contrasting journal publication and textbook authorship. Journal for Advancement of Marketing Education, 2(1), 1–6. https://doi.org/10.63963/001c.150396