P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 2, Issue 1, 2002January 01, 2002 CDT
A Name Recognition Study of Marketing Academics: Contrasting Journal Publication and Textbook Authorship
A Name Recognition Study of Marketing Academics: Contrasting Journal Publication and Textbook Authorship
David L. Kurtz, Jennifer Christie, Scott Smith,
Articles in Vol. 2, Issue 1, 2002
Vol. 2, Issue 1, 2002
- A Name Recognition Study of Marketing Academics: Contrasting Journal Publication and Textbook AuthorshipDavid L. KurtzJennifer ChristieScott Smith
- Case Study: Teaching an Electronic CourseSandip C. PatelJane Huffman Hayes
- Extending Quality Assessment Beyond the Classroom: The Campus Computer Lab ScaleErnest BekkeringBrian Engelland
- Faculty Education: The Key to Gaining Acceptance of Cross-Functional Business ProgramsRichard F. AnthonyCarol W. DeMoranvilleTimothy W. Aurand
- Improving Group Collaboration and Student Teams’ Understanding of Responsibility Through a Three-Phased Classroom Assessment TechniqueSteve Corbin
Kurtz, D. L., Christie, J., & Smith, S. (2002). A name recognition study of marketing academics: Contrasting journal publication and textbook authorship. Journal for Advancement of Marketing Education, 2(1), 1–6. https://doi.org/10.63963/001c.150396