P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 32, Issue 2, 2024January 01, 2024 CDT
E-Service Learning in a Digital Marketing Course: Design, Implementation, Perceived Effectiveness, Challenges and a Way Forward
E-Service Learning in a Digital Marketing Course: Design, Implementation, Perceived Effectiveness, Challenges and a Way Forward
Newaz, M. T., & Nilson, T. (2024). E-Service learning in a digital marketing course: Design, implementation, perceived effectiveness, challenges and a way forward. Journal for Advancement of Marketing Education, 32(2), 43–69. https://doi.org/10.63963/001c.155163