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P-ISSN 2326-3296
E-ISSN 1537-5137
Research Article
Vol. 32, Issue 2, 2024January 01, 2024 CDT

Speaking Words of Wisdom: Introducing 15 Original Songs to Teach Principles of Marketing

Gregory A. Rich, Ph.D., Rebecca Dingus, Ph.D.,
musiceducationmarketing principles
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.155153
Journal for Advancement of Marketing Ed.
Rich, G. A., & Dingus, R. (2024). Speaking words of wisdom: Introducing 15 original songs to teach principles of marketing. Journal for Advancement of Marketing Education, 32(2), 1–17. https:/​/​doi.org/​10.63963/​001c.155153
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