P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 31, Issue 2, 2023January 01, 2023 CDT
The MUSIC Model of Academic Motivation in Action: Revising a Principles of Marketing Course Using Motivating Students by Design
The MUSIC Model of Academic Motivation in Action: Revising a Principles of Marketing Course Using Motivating Students by Design
Raymond MacDermott,
MacDermott, R. (2023). The MUSIC model of academic motivation in action: Revising a principles of marketing course using motivating students by design. Journal for Advancement of Marketing Education, 31(2), 1–15. https://doi.org/10.63963/001c.150618