P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 30, Issue 1, 2022January 01, 2022 CDT
Best Practices for and Outcomes of Implementing Live Cases in Marketing Courses
Best Practices for and Outcomes of Implementing Live Cases in Marketing Courses
Jeff S. Johnson, Shannon Cummins,
Johnson, J. S., & Cummins, S. (2022). Best practices for and outcomes of implementing live cases in marketing courses. Journal for Advancement of Marketing Education, 30(1), 15–26. https://doi.org/10.63963/001c.150608