Evaluation of a novel simulated consulting project in an undergraduate marketing course

Mary Beth Furst; Roxanne Lefkoff

doi:10.63963/001c.150606

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Journal for Advancement of Marketing Ed.

Furst, M. B., & Lefkoff, R. (2021). Evaluation of a novel simulated consulting project in an undergraduate marketing course. Journal for Advancement of Marketing Education, 29(2), 42–49. https://doi.org/10.63963/001c.150606

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Evaluation of a Novel Simulated Consulting Project in an Undergraduate Marketing Course