P-ISSN 2326-3296
E-ISSN 1537-5137
Vol. 29, Issue 1, 2021January 01, 2021 CDT
Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing Undergraduates
Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing Undergraduates
Articles in Vol. 29, Issue 1, 2021
Vol. 29, Issue 1, 2021
- Reflections From an Award Winner: Marketing and Marketing EducationSteven W. Hartley
- Sequential-choice Random Allocation: An Efficient Process for Matching Students to Mentorships, Job Shadowing and Other Short-Term Experiential OpportunitiesAmit PoddarAaron JohnsonM. Judi Billups
- Exploring the Effects on Students From Converting On-Campus Classes to Online Due to the COVID-19 PandemicAnita WhitingWendy RitzJoie S. Hain
- Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing UndergraduatesFernanda MunizGuanyu GengGopala “GG” Ganesh
- Reflections From an Award Winner: Being a Holistic AcademicVictoria L. Crittenden
Muniz, F., Geng, G., & Ganesh, G. “GG.” (2021). Exploring a problem-based learning approach to improve the quantitative skills of marketing undergraduates. Journal for Advancement of Marketing Education, 29(1), 25–41. https://doi.org/10.63963/001c.150597